If there's one thing that Charlie the Tuna, Star-Kist's beloved spokesfish, can expertly recommend, it's the perfect way to prepare salads and sandwiches containing tuna. It seems a bit like the many porcine advertising personalities that love to chow down on bacon, but I suppose there's no accounting for one's taste. Here are three pages from the pamphlet, conveniently titled Charlie the Tuna's Guide to Perfect Salads and Sandwiches, starring our far-sighted (or is he near-sighted?) friend. Welcome to Charlie's underwater kitchen!
Additionally, Charlie's wikipedia is pretty interesting. Especially the possibility that he was really James Dean's creation.