Many years before Nestlé started cranking out bars of Baby Ruth and Butterfinger, the Curtiss Candy Company made a name for these icons of American confectionery. The Curtiss Candy Company of Chicago was founded in 1916 by Otto Schnering. Their first confection was called a Kandy Kake (not to be confused with the Tastykake Kandy Kake), which later became the famed Baby Ruth. Apparently the original Kandy Kake had more of a pastry center enrobed in chocolate and topped with peanuts. When the bar was rebranded as the Baby Ruth in 1921, it was also reformulated; the pastry center was replaced by a bar made of caramel and peanuts. The Baby Ruth has been a popular Halloween staple ever since.
In small print, this Curtiss ad lists some of their other products, including Coconut Grove, Caramel Nougat Dip, Saf⋅T⋅Pops, Fruit Drops, and Mints.
Julie Newmar and Bozo the Clown for Tootsie Roll, America's favorite chocolaty, chewy roll! This advertisement also shows a set of Tootsie Pops from a simpler time: a time before kids started questioning the quantity of pop around the Tootsie center. Tootsie Roll Industries is another Chicago-based candy company.
These two Halloween candy advertisements date from October 1955.