Chocolate boxes and rose bouquets are the standard go-to gifts for Valentine's Day sweethearts. But, soon those boxes will be littered with crumpled wrappers and the flowers will be wilting in their vases. Why not give her a distinctive gift she can wear all year? No, not jewelry! A hat! Woman's Home Companion (March 1948 issue) has a few styles that will complement any face you could possibly wish to hat.
My favorite part of the caption is when the flower is described as 'arrogant'. Is that a positive adjective for a hat? Also, I'm wondering why the model is poking herself in the chin like that. Is this her Robert Mitchum impression?
If you look closely, she has a little friend on the top of her head. She hears him calling out to her when she's alone.
This hat is ridiculous, and the model knows it. She's looking at her beau and thinking, 'You just don't get me, do you?'