Thursday, August 14, 2008

Borden's Comedy Hour

Here's a delightful little pamphlet entitled Cheese Puts On A Variety Show. It's an advertisement for Borden brand cheeses. While there are a few recipes, the pamphlet mostly has descriptions, serving suggestions, and drink pairings. The best part is the illustrations of the packaging of the time. Unfortunately, the pamphlet is undated, and I'm not even sure of its decade of publication.

Ladies and gentlemen, Cheese Puts On A Variety Show.. starring Sonny & Cher, The Osmonds, Tony Orlando and Dawn... and the Borden's Cheese dancers! (As always, click on pictures for enlargements!)

If your favorites are Grated American cheese and Borden's delicious cocktail spreads, then here are 'All your favorites at their best'!

The lineage of the 'royal family of Borden's fine Cheeses' can be traced back to the easily digestible Chateau and poignant Early American varieties, as well as recipes for Brick, Pimento, and Limburger Sandwiches.

Borden's continental cousins include Buffet Cheese, Roquefort, Camembert, and America's 'most distinguished cheese', Liederkranz.

Borden's isn't all American cheeses! Here's a bit about Borden's imported cheeses: Gruyere, Edam, Gouda, Brie, and Gorgonzola.


Anonymous said...

With the colors and fonts, I'd think this was more early/mid-60s? (Since the 1970s are more earth tones and sans serif fonts...) You know, Borden's Comedy Hour featuring the Smothers Brothers and the Cheese Dancers or something. ;)

Maria said...

Hmm.. well, it's definitely not the 1970s, but I was really thinking it's from the 1940s. Or, at the very least, I figure it had to be published between the 1930s and 1950s.

Juddie said...

Oh, this is fabulous! I've just discovered your blog and am looking forward to browsing through it more....


Maria said...

Hi, Juddie! Aww, thank you! That's really nice of you to say! :-D Thank you for stopping by!